Customer Relationship Management (CRM) systems help organisations nurture client relationships, no matter where the customer might be in the buying journey. With a CRM system, you can track every interaction with your customers, and keep information pertaining to that customer, including contact details, buyer history and preferences. This helps you ensure that the needs of your customers are attended to and specialised service can be delivered – improving customer communication and sales efforts. M1 partners with trusted CRM service providers Advocado, Bona Technologies and Venuerific to provide businesses with access to established CRM tools.
As your business grows, from a small startup to a flourishing organisation with hundreds of customers, you might find that keeping track of each individual customer can be difficult and this is where a CRM system can prove to be extremely beneficial. Customer satisfaction is key to the long-term success of any business and by ensuring all their queries and needs are efficiently and systematically attended to, you guarantee your brand thrives.
A user-friendly CRM platform allows you to ensure all communication with your clients are properly organised in a single dashboard and can be quickly accessed. Some other benefits of CRM software include:
● Organising and maintaining customer information
● Segmentation of customers
● Following up with new leads
● Automating data entry and administration
● Creating sales reports
There are three main types of CRM systems: operational, analytical and collaborative. Operational CRM systems automate processes such as identifying new sales prospects, tracking customer interactions and evaluating marketing campaigns. Analytical CRM systems help to identify patterns and trends from customer data so you can build more targeted marketing campaigns and deliver more personalised customer service. Collaborative CRM systems helps to collate all customer data – purchase history, contact information, all communication across platforms – in a single dashboard so you can adeptly manage customer relationships.
There are several CRM tools available in the market, but the best CRM software for your business depends on your organisation’s needs and goals. M1’s Digital Transformation Alliance aims to help businesses streamline their processes and provide recommendations of digital tools. Our account management team in M1 are well-equipped to understand your business objectives and suggest trusted CRM software providers that fulfil these needs. Enquire with us now.
Businesses that belong to the retail, banking, tourism, financial, insurance and consulting sectors stand to benefit the most when integrating CRM solutions to their existing business models. If your business relies heavily on marketing and sales functions and creates quotes and invoices regularly, a CRM system is an excellent way to organise your customer data and build lasting customer relationships.