Guide To Acquiring New Sales Leads While Retaining Existing Leads
As business owners, we constantly strategize ways to gain more sales, while under the same breath, plan for our existing customers’ return purchase. The entrepreneurial journey can be pretty tasking especially when we are also trying to build a brand presence, keep up with the ever-changing, fast-paced consumers' needs and fight against the stiff competition all at once.
At the end of the day, no matter the type of business model, or the type of industry the business is in - the goal remains the same; to run a profitable operation and to achieve growth.