The best call centre award for centres with more than 50 staff was clinched by M1 despite stiff contest from finalists such as SingTel Mobile, Comfort and Singapore Cable Vision.

M1 also won awards in three out of the four individual categories. It took both the gold and runner-up awards for Call Centre Champion, the gold award for Call Centre Manager of the Year and the runner-up award for Team Leader of the Year.

The following are M1's winners in the individual categories :

Cassandra Ang (Gold), Call Centre Manager of the Year
Angie Tay (Gold), Call Centre Champion
Rachel Wong (Runner-up), Call Centre Champion
Willie Ong (Runner-up), Team Leader of the Year

Organised for the first time by the Call Centre Council of Singapore (CCCS), these inaugural awards were aimed at recognising the role of call centre professionals and managers in improving the level of customer service in Singapore.

A jubilant Neil Montefiore, CEO of M1, said: "I would like to congratulate all our customer service staff for this excellent achievement. It's wonderful testimony to their dedication, efficiency and team effort. So to one and all, well done! Our customer service staff have always put the customers first in carrying out their challenging duties and I hope these awards will help spur them to offering even higher levels of satisfaction to our customers."

M1, Singapore's most exciting and innovative mobile, IDD and paging service provider, was launched in April 1997. Since then, it has made significant inroads into the local mobile communications market, gaining considerable brand presence and market share. M1 aims to be the leader in personal voice and data communications, focusing on value, quality and customer service.