M1 and Celcom first to offer FREE 3G video calls between Singapore and Malaysia to M1 customers

SINGAPORE, 19 June 2006 - M1 has significantly enhanced the value proposition of its roaming and 3G services by teaming up with Malaysian mobile service provider, Celcom, to offer free roaming 3G video calls and free IDD 3G video calls between Singapore and Malaysia to all M1 customers.

This combined roaming and IDD promotion, probably the first of its kind in the world, will begin from early July 2006 until the end of the year. It will cover the first five minutes of the video call and offer substantially reduced rates thereafter for those roaming on the Celcom network. With the average duration of international calls at fewer than three minutes per call, most M1 customers will effectively be enjoying such calls absolutely free.

"This partnership with Celcom provides M1 customers with direct and tangible savings for their IDD and roaming video calls in a top travel destination. I hope it will encourage more of our customers to try out and experience for themselves the M1 3G roaming service, said Neil Montefiore, Chief Executive Officer of M1.

"We will continue to find ways to enhance the relevance and value of our roaming service as well as 3G mobility and this will include forging other partnerships across the region for the benefit of our customers," he added.

To enjoy free outgoing roaming 3G video calls within Malaysia and back to Singapore, M1 customers have to ensure that they are logged on to the Celcom network. The called parties in Malaysia and Singapore also have to be on the Celcom and M1 networks respectively.

Similarly, those who make outgoing 3G IDD video calls to Malaysia will have to ensure that the called party is registered on the Celcom network to enjoy the free calls.

M1, Singapore's most exciting and innovative mobile and IDD service provider, was launched in April 1997. Since then, it has made significant inroads into the local mobile communications market, gaining considerable brand presence and market share. M1 aims to be the leader in personal voice and data communications, focusing on value, quality and customer service. More information on M1 is available at www.m1.com.sg