New "OK 21" plan tailored for younger M1 customers
SINGAPORE, 25 May 2000 - M1 has introduced a new tariff plan to meet the needs of the mobile young generation. Called "OK 21", it replaces the current Lifestyle plan and is loaded with features that will appeal to the techno-savvy and "need to be constantly in touch" crowd.
These work-hard-and-play-hard "go-getters" typically prefer to chat during off-peak hours and message each other at other times of the day. "OK 21" takes care of all these by incorporating free services such as M1 E-mail and Conference Call into the plan. These are of course additional to the already highly popular 300 free SMS per month that every M1 customer receives.
One of the most significant benefits of "OK 21" is that it allows customers to use the bundled airtime of $21 during off-peak hours on weekdays as well as weekends. Previously, under the Lifestyle plan, they could use their bundled airtime only on weekends. Also, the airtime rate for peak hours for "OK 21" has been reduced by 50% to 20 cents per minute.
With its lower peak hour rates and M1's long off-peak hours throughout the week, "OK 21" packs in a lot of flexibility and value for the cost-conscious and socially active young. The free E-mail and Conference Call services will be a real boon to their busy social lives, allowing them to keep in constant touch with their wide circles of friends.
"The current GSM tariff plans have been in place since M1's launch and have served our customers well. The new OK 21' plan which replaces the Lifestyle plan takes into account usage patterns that we have noticed and is designed to provide even better value and flexibility to certain segments of our customer population. With the Internet going wireless, the inclusion of the free E-mail service will be extremely useful. I think our younger customers will find this plan very attractive," said M1's Chief Executive Officer, Neil Montefiore.
M1, Singapore's most exciting and innovative mobile and paging service provider, is a consortium of the Keppel Group, Singapore Press Holdings, Cable & Wireless and Cable & Wireless HKT.
"OK 21" in brief
Monthly subscription fee : $21 (30% off normal price)
Peak hour charge : 20 cents/min
Off-peak hour charge : 10 cents/min
Super off-peak hour charge : 5 cents/min
Bonus : $21 worth or up to 420 minutes (based on Super off-peak rates) of free local talktime
Free VAS : E-mail, Conference Call, Voicemail, Call Waiting, Call Divert, Call Barring