M1 welcomes 100,000th customer with diamond-studded mobile phone and charity donation
SINGAPORE, 10 October 1997 - M1 rolled out the red carpet yesterday for the 100,000th customer who subscribed to its mobile service network just over six months after the company began operations. Mr Pua Hock Guan of Thomson Close was the centre of attention at a presentation ceremony when he received a diamond-studded Nokia handphone and free life-time subscription from M1's Chief Executive Officer, Neil Montefiore. Mr Pua, a businessman, became M1's 100,000th customer after signing up on 4 October 1997. Other privileges that he received with the special handphone include free local calls up to $120 a month and an exclusive mobile number. "I'm very surprised, I didn't expect to receive so many things!" said a beaming Mr Pua. M1 identified Mr Pua by tracking its daily subscription sign-ups during recent weeks as the 100,000 milestone neared - and also marked the occasion by donating $100,000 to launch the M1 Charity Drive. The phone-in fund-raising venture encouraged the public to make automatic donations by calling a toll-free number and this raised the total donation to $152,000 for the Singapore Children's Society, the Spastic Children's Association of Singapore, St Andrew's Mission Hospital and the Association for Educationally Sub-Normal Children. M1's Chief Executive Officer, Neil Montefiore said: "We are delighted that our services have attracted so many subscribers in such a short space of time. We also appreciate the support of people who donated generously to the M1 Charity Drive, enabling us to celebrate an exciting event in our company's progress by helping worthwhile community causes." M1, Singapore's newest mobile and paging service provider, is a consortium of the Keppel Group, Singapore Press Holdings, Cable & Wireless and Hongkong Telecom.
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