Mobile Surf offers M1 customers a better mobile Internet surfing experience
Web surfing now possible for customers with basic WAP-enabled mobile phones
SINGAPORE, 7 April 2008 - Accessing the Internet and browsing web pages on the go will no longer be limited to mobile users with sophisticated devices.
With the launch of Mobile Surf tomorrow, M1 customers can soon have easy access to Internet websites and enjoy true web browsing even on basic WAP-enabled handsets, including those without smartphone capabilities. It is the first such mobile solution to be introduced by a mobile operator here.
Web pages accessed via Mobile Surf will be automatically formatted to fit the screen of the customer’s mobile phone. This offers customers a more ‘mobile-friendly’ presentation of information and improves their overall mobile Internet surfing experience. Mobile Surf also supports flash animation and multilingual websites such as those in Chinese and Japanese.
“We are the first operator in Singapore to deploy this web-to-mobile content adaptation solution to help improve our customers’ mobile experience. Everyone can now enjoy true web surfing on their mobile devices. I believe this solution will make mobile surfing user friendly and delightful for our customers,” said P. Subramaniam, M1’s Chief Marketing Officer.
In addition to the navigation icons at the bottom of every page, familiar Internet browser features such as favorites, bookmarks and history have also been incorporated for easy navigation and access to information.
Mobile Surf is available to all M1 customers free of subscription fees, and the usual data charges apply.
M1, Singapore's most exciting and innovative mobile and IDD service provider, was launched in April 1997. Since then, it has made significant inroads into the local mobile communications market, gaining considerable brand presence and market share. M1 aims to be the leader in personal voice, business and data communications, focusing on value, quality and customer service. More information on M1 is available at www.m1.com.sg